How to Boost Candle Fundraising Sales for Youth Groups (Without the Pressure)
At Candle Cash, we believe fundraising should be empowering—not uncomfortable. That’s why we’ve created this guide to help you boost candle fundraising sales for youth groups without any pressure or hard selling.
Whether you’re part of a Scout group, school class, youth club, sports team, or Girlguiding unit, selling beautifully scented, UK-made candles can be simple, rewarding, and successful—without needing to “hard sell.”
Here are 5 easy ways to help boost your candle sales while keeping things stress-free and friendly.
1. Tell People Why You’re Fundraising
Supporters love knowing where their money is going. Whether you’re raising funds for new uniforms, a team tournament, camp fees, or a big trip—share the story behind your cause.
🕯 Tip: A personal message goes a long way. Sellers can say, “I’m helping my youth group raise money for our summer adventure camp!” or “Every candle sold helps us reach our goal for new equipment.”
2. Involve Families & Support Networks
Your young people are surrounded by parents, neighbours, coaches, teachers, and relatives, all of whom are usually happy to support a good cause. Encourage them to help spread the word in their own circles.
🕯 Tip: Ask families to take share the fundraiser at work or share a post with friends and family on Instagram, email or Facebook. People are much more likely to buy from someone they know or trust.
3. Suggest Bundles or Gifts
Candles make great gifts, so encourage buyers to grab more than one. Selling in pairs or as part of a bundle can gently increase your total sales (and your profits) without added pressure.
🕯 Tip: Use the “2 for £30” approach, especially when the candles are going toward a meaningful cause.
4. Add a Personal Touch with Custom Labels
Candle Cash offers optional custom sleeves that can feature your group’s name or logo. It’s free and makes the candle feel even more special—great for gifts or community supporters.
🕯 Tip: Use this to create a sense of pride and identity in your group’s efforts. It’s a lovely reminder of a fundraiser that supported something meaningful.
5. Make It Easy to Share—Online and Offline
Social media is a fantastic way to spread the word—whether it’s your group’s Instagram, Facebook page, or your own personal accounts. Share photos of the candles, your fundraising goal, or even a short video of your group in action.
🕯 Caption idea: “We’re raising money for [trip/event] by selling gorgeous UK-made candles! £17 each and 100% of profits go back to our group. Message us to buy!”
But if social media isn’t your thing, don’t worry—there are plenty of ways to get the word out. You can:
- Email friends and family a short message and link
- Ask parents to share with their networks
- Post in local WhatsApp or Facebook groups
- Add a note to school or group newsletters
- Put up a flyer on a community board or at local businesses
Want Help Promoting Your Sale?
We recommend using Canva, a free and easy-to-use tool, to create your own promotional graphics for your fundraiser. With Canva, you can quickly design eye-catching posts, flyers, and social media stories by adding your group’s logo, key messages, and images of the candles. It’s a fantastic way to personalise your campaign and share it with supporters.
✔ Create Graphics Using Canva (free tool)
Canva offers user-friendly design templates that anyone can customize. Here are a few suggestions on how to make the most out of Canva:
Templete suggestions:
Social Media Posts
Choose templates from the “Social Media” section that are specifically designed for posts (Instagram, Facebook, or Twitter). These often feature clean layouts that are easy to personalize. Look for templates labeled “Fundraiser” or “Donation Appeal” – they work great for showcasing your candle sale!
Flyers or Posters
If you print physical flyers or posters, search for the “Flyer” or “Poster” templates. These usually have space for big visuals and are perfect for displaying your candles with a clear call to action.
Instagram Stories
There are also “Instagram Story” templates, which are a fun way to get the word out in a more dynamic format, especially for group members to share.
Personalise the templates:
Add your logo, a photo of your beautiful scented candles, and your key messages. Use phrases like:
- “Support Our Fundraiser”
- “Locally Made, Loved by Supporters”
- “Perfect Gift, Support a Great Cause”
Simple and Clear Design: Keep the message simple and easy to read, especially if you’re sharing through email or social media. Make sure your candle photos are clear and high-quality, and don’t overcrowd the graphic with too much text.
Final Thoughts
Fundraising doesn’t have to feel awkward. With these practical tips and a few simple tools, you can boost candle fundraising sales for your youth group in a fun, low-pressure way. Selling candles can be a rewarding way to raise money while building confidence and teamwork among young people.
Learn more about how Candle Cash works on our “How It Works” page or get in touch with us for personalised support.
Happy fundraising!
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